A Tale of Exceptional Growth and Success
Category Property news
In the realm of real estate, success is often quantified through numbers, such as sales figures, market reach, and client satisfaction. For Greeff Christie's International Real Estate, a boutique property agency run by the father-and-son duo of Mike and Tim Greeff, these numbers tell a vivid tale of exceptional growth and achievement.
Founded in 2001, in the home of its CEO, Mike Greeff, the company has consistently showcased expansion, set new records, and elevated the bar for excellence, solidifying its position as a standout player in the real estate industry. The journey from a one-man show to a small team of 40 agents with only two branches, to a property powerhouse boasting over 240 agents and access to a network of 145 international partners through an exclusive affiliation with the world-renowned Christie's International Real Estate, is proof of a dream brought to life through the vision and drive of Mike Greeff, and the commitment and diligence of the entire Greeff team.
Nestled in the picturesque Western Cape, celebrated for its breathtaking landscapes and thriving real estate market, Greeff's remarkable journey to success unfolds. The company's strategic expansion into novel territories and markets, most recently extending its reach to Gordon's Bay, Stellenbosch, and Montague Gardens, underscores its steadfast commitment to securing a larger market presence while adhering to a personalised approach to property sales, firmly rooted in the values of honesty, integrity, and respect.
Through the Greeff Love CSI initiative, the company collaborates with charitable organisations to drive impactful change where it matters most. This year, a portion of sales proceeds has been directed towards Operation Smile, ensuring that children with cleft lips and palates across Africa receive essential resources and medical support.
Greeff Christie's stands as a dominant force in the Cape, achieving outstanding results in the past year. Despite market fluctuations, the company proudly boasts a remarkable 70% growth compared to the previous year, a thriving commercial and industrial division, and a rental division that currently manages an extensive portfolio of over 600 rental properties. Notably, the rental division has secured four of the highest-value leases at full commission, the top two in the Southern Suburbs and the top two in the Southern Peninsula.
In a significant testament to its ongoing success, the agency has experienced substantial growth, with a year-on-year increase in the number of new agents joining its ranks. This surge in agent numbers not only extends their market reach but significantly bolsters their market presence, efficiently serving over 2 000 satisfied clients in the past year.
Adding to its accolades, the company recently received the prestigious title of the Best Real Estate Agency of 2023 (5-20 Offices) in South Africa at the International Property Awards 2023. This recognition follows two earlier awards in the year: the Global Brand Award for the Most Unique Boutique Real Estate Brand in South Africa and the Luxury Lifestyle Award for the Best Real Estate Consultancy in South Africa.
A recent historic sale not only secured Greeff's largest single sale to date, but also set a groundbreaking record at over R200 million. This extraordinary achievement now stands as the highest sales value ever recorded in the history of agricultural real estate in the Western Cape, highlighting Greeff's ability to break records in the South African real estate industry.
The iconic red dot, the symbol of Greeff's success, embodies the company's unwavering commitment to excellence and the aspiration to craft a legacy that mirrors the dedication, integrity and customer-centric approach that have been its guiding principles since its inception.
Author: Greeff Christie's International Real Estate
